Abstract: I think that our contemporary web services are doing fewer things, and doing them better, and our platforms are consolidating more information, more usefully.
The rise of the central service
Years ago I had a Windows Live Space. This was a weird blogging service slash Myspace clone, and an all-round fumbled gambit into the hastily developing world of social networking, by the ever-lovable Microsoft. Thing is, not all of my friends were on Windows Live, despite it being their first choice for email and chatting. This bugged me. Some kids had LJ, some had Xanga, and the lion’s share were on Myspace, of course. I thought, “I don’t want to sign up for all these different things and manage a million accounts, there should be some way that they can all be consolidated.”
Or, more accurately, “Everyone should decide to use the service I’m using.”
Then there was Facebook. It had photos that were taggable and statuses and chat and these new app things and games and best of all, everyone you knew was on it, something that happened practically overnight.
The fall of the central service
Now I’m going to make the bold claim that this utopian vision of togetherness is backwards, and that we are abandoning it without realising. Facebook has the world’s largest collection of photogtraphs, but more and more of the photos posted in timelines are coming from other services such as Instagram. Facebook has recently tweaked interface prompts to increase engagement, and — anecdotally — I have seen a lot of friends joining and engaging with twitter, and hearing that they log into Facebook but don’t create as much content as before. That’s interesting, and that’s bad for Facebook.
I’d posit two reasons for this:
- Specialised services are better at what they do (see Unix Principle)
- The devices we’re running these things on are getting better at giving us information ambiently.
Let’s leave point 1 for the moment, and look at point 2, because I made a graphic. Click to enlarge.
Even if we’re not all using KDE or Windows 8 (yet), maybe you have a sidebar application for Twitter. Maybe eBay integrates into your mobile phone’s messaging system so you can see new bids alongside your SMSs and emails at a glance.
I strongly believe that this is a paradigm we are working towards, because the fewer clicks or keypresses you need to get to your subject of interest, the better. Why should we waste screen estate on wallpaper and icons, when the icon itself tell you what you need to know?
I’ve overlooked and glazed over a lot of points, but start a discussion in the comments if the fancy takes you.